CREATIVE JUICES

“It’s not about what you know but who you know” This statement is true when it comes to marketing. Competition nowadays is very stiff and as a businessman, one can no longer ensure the stableness of his business like the way it used to be. Different enterprises has been sprouting like mushrooms that in just a blink of an eye he will just wake up and realize that his business is already down to its foreclosure. Entrepreneurs cannot always rely on the loyalty of the customers either since if they are given a more attractive price, goods and services, then definitely, they won’t even hesitate to switch to its competitor. Now this is where marketing enters the picture. The most important thing in business is retention and to always keeps the business in the spotlight. And establishing contacts always does the magic when marketing is the topic. It’s just a matter of getting the right information from the right person. So how does one establish contacts anyway? There are several ways on...

Everyone who’s involved in marketing or advertising has already mastered the art of reaching their target consumers in a fast, effective, easy and even cheapest way. There are lots of ways and means on how to touch prospective clients and the television is proven to be the most effective yet expensive way. Nevertheless, with the fast boom of technology, the Internet is now also considered as one of the easiest and comfortable avenue to disseminate product awareness. The word “free”, perhaps, is the most compelling word in a marketer’s vocabulary and this is basically what Viral Marketing is all about. From the term itself, which is coined from the word “Virus”, viral marketing is a marketing technique which is similar to a spread of an epidemic that can reach others through word of mouth to increase brand consciousness. Viral Marketing has been popular because it’s been proven to be more efficient than the others. It makes advertising easier, and it can obtain a high and rapid response...

Electronic books or commonly known as Ebooks are fast becoming popular with today’s busy lifestyle. This is especially suitable for those people who don’t have much time in their hands to read books but can’t get their favorite sci-fi books out of their hands. Ebooks can be acquired through the net with fee or sometimes even for free. It has become increasingly common that e-books can get pretty quite addictive at times. And why not? Getting an e-book spare someone from traveling to the nearest bookstore to get his very own copy of his much beloved series not to mention that it’s only for free and won’t even eat up a single space in the book shelf. Ebooks can be enjoyed on laptops, Palm, or even Pocket PC. But guess what? Fanatics can still get hold of the stories they want while doing something else sans the strain in the eyes they get from reading. So give those eyes some rest and let the ears do the working. Now, the latest innovation of ebook is finally here to meet the growing de...

W ho would forget the girl-next-door from Dawson ’s Creek? Dawson ’s best chum who then became Pacey’s love interest. The bubbly, green-eyed girl in the titular waterway at Capeside who usually sports a tank top with matching faded jeans. And the naïve girl who sang Les Miserable’s “On my own” in her school in a squeaky, little voice. Yes, I’m pertaining to no other than Joey Potter, better known as Katie Holmes in real life. And this teeny bopper has actually transformed herself into a full grown actress, future Mrs. Cruise and a mom to be on her child from the latter. Katie Noelle Holmes was born and raised in Toledo , Ohio . And having been brought up in the country side probably gave an edge to her in portraying the role of Josephine Potter naturally. Also, during an interview by E! with the Holmes family, mom Kathleen referred Katie, the youngest in the brood in five, as the one who is the most headstrong that she even had to go out and buy some books which tackles...

It is already late at night, but one could hardly see the stars for all the smog and haze emanating from the numerous vehicles still clogging the streets. Agnes was busy chatting with the other call girls as Monique hurried up to her. “Agnes, there you are! I’ve been looking all over for you. Have I got the biggest news ever! I’m in love!” Monique squealed as she shook her friend’s shoulders. Agnes shoved Monique away and looked at her with scorn. Letting out a low, mocking laugh. Agnes retorted, “Silly! You? In love? Since when did you learn to fall in love? People like us don’t have any right to fall in love. Love is not even in our vocabulary, it’s just a hindrance in this kind of job.” Monique stared at the air dreamily ignoring her friend’s remarks. “All people have the right to fall in love, and this time I know it’s for real.” Agnes abruptly looked at Monique and slowly shook her head. “Hello?! Are you alright? What are you talking about? I’ve heard that line a hundred times alr...

The night fell and once more people who are hungry for flesh and those who sell them for a living infest the streets of Malate. Monique puffed on a cigarette continuously while scouting for prospect clients. As Monique amused herself with smoke rings, two women passed by giving Monique a funny look. “Hey! Isn’t that Monique, our neighbor?” The first woman nudged her friend, pursing her lips at Monique . The second woman looked at the call girl, trying futilely to hide a smirk. “Correction, I think you meant…our crazy neighbor. Poor Monique, she really has gone crazy, did you hear her talking to herself the other night?” “I bet my arm she’s the serial killer everyone’s talking about. Just look at her. She creeps me out.” Scoffed the first woman. Both of them let out a demeaning laugh which caught Monique’s’ attention. Seeing the dirty look Monique gave them, the two women scurried off, throwing furtive looks at Monique. Monique stared at her two neighbors, as t...

(This is an original script I have written during my 3rd year in College, and was transformed as a short story with three chapters ) It was the usual night for the pimps and call girls. The busy street, the Christmas lights from different bars and the honking of horns while people chattering together with their boisterous laughter are enough to create chaos. Different species of their kinds can be seen roaming and wandering looking for the perfect customer. Perfect means, the one who has bulky wallet, a big fish. Agnes approached her friend Monique, and blatantly asked “Hey! How was the night so far?” while chewing her gum . “As usual, same old thing, no customers again!” Monique replied exasperatedly. While sharing sentiments with each other that night, it suddenly hit Agnes the Japanese Businessman whom she always sees with her friend. “So, how’s Mr. Nakamura? I thought he’s going to marry you?” Agnes asked excitedly . “That creepy old man! He fooled me, he sa...

T hey are the ones who give life to our favorite characters. Without them, I think life would be dull. Admit it, figuratively and literally, they give color to our lives. With such powerful hands, they bring our wild imaginations closer to reality. It’s high time that we turn the spotlight on the humble cartoon animator. I’ve recently had the pleasure of sitting down with one of Disney’s more prolific animators, Mr. Adelfo Manao, and finding out what makes a good animator tick. Toni: How long have you been drawing? Did you have any special training for this or was drawing merely a hobby which you’ve parlayed into a job? Adelfo: I’ve been drawing since I was young. I guess it’s both an inborn talent, and a hobby. I didn’t attend any workshop or classes. I practiced by myself. But if you wanna know how long I’ve been in this profession, that would be 17 years and 8 months. I’ve been a cartoon animator since January 1988. I’ve managed to hold onto this kind of job but it wasn’t a...

Kay daming sakit na ang napagdaanan Halos hindi ko na nga mabilang kung ilan Ngunit pagdating mo sa buhay ko lahat ay nagbago Nagbigay ka nang panibagong pag-asa dito sa puso ko Alam kong ang ibigin ka ay bawal Dahil naging kasintahan mo ang aking kaibigan Batid ko rin na baka masaktan Ngunit mapipigilan ba ang puso ‘pag nagmahal? Kay saya ng araw ko tuwing tayo’y magkasama Kahit sikreto ang lahat ng ito kahit sa aking pamilya Tiniis ko ang bawat kaba sa dibdib Kahit makasama ka lang ang tanging kapalit Ngunit ang pag-ibig na inakalang kong totoo ay tuluyang nagbago Makailang sandali lamang akong nawala ay nag-iba ka na Ang dating mainit mong mga ngiti ay nanlamig na Kaya pala… may iba ka na Lahat na halos ng nagawa mo ay pinalampas ko Ngunit sa kabila nito ako pa rin ay niloko mo Nagkasundo tayong muli ngunit pangloloko ay inulit mo Ano bang nagawa ko bakit mo ko ginaganito? Halos isang taon na rin tayong ganito Sala sa init, sala sa lamig palagi tayo Nauubos na ang nadarama ko para s...

Nag-aagaw ang dilim at liwanag at makikita ang anyo ng dalawang tao, babae at lalake sa may burol. Nakahilig sa balikat ng lalake ang babae habang nakatanaw sa papalitaw na haring araw. Apatnapung taon na silang pabalik-balik sa burol na iyon. Sila ay sina Inang Rosa at Tata Isko. Kilalang-kilala sila ng kanilang mga kababaryo. Kapwa sila nasa may sisenta ang edad at mula pagkabata ay bulag. Beinte anyos ng unang magkakilala ang dalawa, taga kabilang baryo si Tata Isko. Naging madalas ang pagdalaw ni Tata Isko sa baryo nina Inang Rosa dahil nagaangkat ng mga panindang gulay ang kanyang ama at siya ay tumutulong, sa kabilang banda naman ay tindera ng gulay ang ina ni Manang Rosa at gaya ni Tata Isko, ay katu-katulong siya ng ina sa pagtitinda. At dahil dito ay nagkakilala at nagkapalagayan ng loob ang dalawa. Magkasintahan pa lamang ang dalawa ay madalas na silang tumungo sa burol upang bantayan ang bukang liwayway na siyang ipinagtataka ng mga taga-baryo, dahil paano nga naman nila mas...

Chat room is defined by netalert.net as “ A place on the Internet where people with similar interests can meet and communicate together by typing messages on their computer.” But how far would this messaging take them? I was in our house last Saturday while watching this documentary show in which one of their topic is all about this specific internet café’ in one of the most busy and crowded streets in Manila and where students can usually be seen loitering at. This Internet café can be found along Avenida. At first sight, it looks just like your typical cyber café. The location is very strategic since different schools and universities surrounds the area and it’s is the perfect place where students can make their assignments and projects after school. But is that only the main motive why this place is selling like hotcakes especially to the male species? It’s really true that looks can be deceiving because behind the café’s cubicle, reveals the deep dark secrets of their regular patr...

S itting here on my bed inside my room, I suddenly felt the urge to sleep because I’ve been up for almost a week now beating deadlines and fixing things that are needed to be done. I saw my multi-hued calendar and tore a page of it to reveal the real month for today. Duh! My emotional side struck again, sometimes I hate this feeling. It’s already March and I can’t hide the fact that I’m feeling kind of strange for the reason that I don’t know. Out of the blue, I just took out all my albums and started scanning its pages. (Sigh) Here I go again…my album contains all my pictures since I started schooling, from Nursery up to now that I’m already in 4th Year College . Imagine, 17 years of studying, can you visualize how many pictures I have by now? Every picture tells a story and it’s so funny to look back then. The transformations that I’ve undergone, not only physically, but also mentally and emotionally were really amazing. As I closed my album which I also consider the “Book of My Lif...

Sometimes, in our relentless effort to please other people, there comes a time that we’re already limiting our own happiness. We live up to others expectations knowing that what we’re projecting to other is not really us. The world is a big theater where all of us are actors. We hide our true selves in a different mask. While in the front stage, we show to others that we’re strong but once we go to the back stage, we sit there, sulk in one corner, thinking how worn out we already are. Sometimes, I wish that the world were not that complicated. How I wish life was simple like before. It’s very hard to show to others that I’m okay when I know I’m not. To smile while holding back the tears welling from my eyes. And to stand up when I’m all laid down on my feet. If only I could retreat from my problems I would, but I know I can’t, they’re expecting a lot from me and they’re not used to seeing me like this. I have to wipe away my tears and hold my head up high even though my head’s screamin...

“Love, love, love is such a beautiful thing…you’ll laugh, you’ll cry and then won’t remember a thing.” A friend once wrote in his diary. That very line made me ponder of what really is love. Love never ceases to inspire our minds whenever we write. Get a magazine, book or a newspaper and I assure you that you’ll find at least one article related to love. Almost all the poems being published is all about it, so many that sometimes it gets so boring, but being a Filipino and romantic by nature, we still do read them. Love is human nature. So what really is love? Even people during the ancient times have tried to explain but seldom can they define it. Do you still remember the first time you wrote in a slum book? What did you write upon encountering the question “What is love?” Are you one of the people who wrote cheesy definitions like “Love is like a rosary that’s full of mystery”, “Love is blind” and the safest answer, “Love is God?” Hey, don’t chuckle, it may seem so corny but it’s th...