CREATIVE JUICES

“It’s not about what you know but who you know” This statement is true when it comes to marketing. Competition nowadays is very stiff and as a businessman, one can no longer ensure the stableness of his business like the way it used to be. Different enterprises has been sprouting like mushrooms that in just a blink of an eye he will just wake up and realize that his business is already down to its foreclosure. Entrepreneurs cannot always rely on the loyalty of the customers either since if they are given a more attractive price, goods and services, then definitely, they won’t even hesitate to switch to its competitor. Now this is where marketing enters the picture. The most important thing in business is retention and to always keeps the business in the spotlight. And establishing contacts always does the magic when marketing is the topic. It’s just a matter of getting the right information from the right person. So how does one establish contacts anyway? There are several ways on...

Everyone who’s involved in marketing or advertising has already mastered the art of reaching their target consumers in a fast, effective, easy and even cheapest way. There are lots of ways and means on how to touch prospective clients and the television is proven to be the most effective yet expensive way. Nevertheless, with the fast boom of technology, the Internet is now also considered as one of the easiest and comfortable avenue to disseminate product awareness. The word “free”, perhaps, is the most compelling word in a marketer’s vocabulary and this is basically what Viral Marketing is all about. From the term itself, which is coined from the word “Virus”, viral marketing is a marketing technique which is similar to a spread of an epidemic that can reach others through word of mouth to increase brand consciousness. Viral Marketing has been popular because it’s been proven to be more efficient than the others. It makes advertising easier, and it can obtain a high and rapid response...