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Showing posts from March, 2006

Mailing List: Subscribe Or Unsubscribe?

“It’s not about what you know but who you know” This statement is true when it comes to marketing. Competition nowadays is very stiff and as a businessman, one can no longer ensure the stableness of his business like the way it used to be. Different enterprises has been sprouting like mushrooms that in just a blink of an eye he will just wake up and realize that his business is already down to its foreclosure. Entrepreneurs cannot always rely on the loyalty of the customers either since if they are given a more attractive price, goods and services, then definitely, they won’t even hesitate to switch to its competitor. Now this is where marketing enters the picture. The most important thing in business is retention and to always keeps the business in the spotlight. And establishing contacts always does the magic when marketing is the topic. It’s just a matter of getting the right information from the right person. So how does one establish contacts anyway? There are several ways on

How Contagious is the Viral Marketing?

Everyone who’s involved in marketing or advertising has already mastered the art of reaching their target consumers in a fast, effective, easy and even cheapest way. There are lots of ways and means on how to touch prospective clients and the television is proven to be the most effective yet expensive way. Nevertheless, with the fast boom of technology, the Internet is now also considered as one of the easiest and comfortable avenue to disseminate product awareness. The word “free”, perhaps, is the most compelling word in a marketer’s vocabulary and this is basically what Viral Marketing is all about. From the term itself, which is coined from the word “Virus”, viral marketing is a marketing technique which is similar to a spread of an epidemic that can reach others through word of mouth to increase brand consciousness. Viral Marketing has been popular because it’s been proven to be more efficient than the others. It makes advertising easier, and it can obtain a high and rapid response

Ebooks: Now You're Talking

Electronic books or commonly known as Ebooks are fast becoming popular with today’s busy lifestyle. This is especially suitable for those people who don’t have much time in their hands to read books but can’t get their favorite sci-fi books out of their hands. Ebooks can be acquired through the net with fee or sometimes even for free. It has become increasingly common that e-books can get pretty quite addictive at times. And why not? Getting an e-book spare someone from traveling to the nearest bookstore to get his very own copy of his much beloved series not to mention that it’s only for free and won’t even eat up a single space in the book shelf. Ebooks can be enjoyed on laptops, Palm, or even Pocket PC. But guess what? Fanatics can still get hold of the stories they want while doing something else sans the strain in the eyes they get from reading. So give those eyes some rest and let the ears do the working. Now, the latest innovation of ebook is finally here to meet the growing de

From Capeside to Cruise’s Heart

W ho would forget the girl-next-door from Dawson ’s Creek? Dawson ’s best chum who then became Pacey’s love interest. The bubbly, green-eyed girl in the titular waterway at Capeside who usually sports a tank top with matching faded jeans. And the naïve girl who sang Les Miserable’s “On my own” in her school in a squeaky, little voice. Yes, I’m pertaining to no other than Joey Potter, better known as Katie Holmes in real life. And this teeny bopper has actually transformed herself into a full grown actress, future Mrs. Cruise and a mom to be on her child from the latter. Katie Noelle Holmes was born and raised in Toledo , Ohio . And having been brought up in the country side probably gave an edge to her in portraying the role of Josephine Potter naturally. Also, during an interview by E! with the Holmes family, mom Kathleen referred Katie, the youngest in the brood in five, as the one who is the most headstrong that she even had to go out and buy some books which tackles